Who we are

We are a health and wellness platform on a mission to promote a healthy lifestyle within African and Caribbean communities in the UK. We pride ourselves on being the only healthcare brand that offers multivitamins formulated specifically for people of melanated skin! We appreciate the uniqueness and pride of people of colour - in your body, skin, hair, and genes. We, therefore, seek to provide proven information, resources, and supplements tailored to meet your needs. We steer away from the one-size-fits-all approach and instead adopt a dedicated solution recognising your unique physiological needs.

All of our products are of the highest quality, produced and manufactured in the UK and meet the required UK safety standards. All of our multivitamins were formulated by professional dietary supplement formulators with academic qualifications in Biochemistry and Biomedicine. Although our supplements are not a substitute for a balanced healthy diet, our ingredients are packed with nutrients that are beneficial to your body. Our product catalogue of multivitamin supplements provides essential nutrients the body needs and is suitable for both young and mature adults. We are inspired to help our brothers and sisters embrace healthy living.



To educate and raise awareness to health issues that impact our community disproportionately and to provide solutions that will help you sustain a healthier lifestyle. Equally it is our mission to provide high-quality supplements that deliver an accessible and effective result to optimum health, based on our expertise and experience in minerals, vitamins, and nutrients.



To offer African and Caribbean-heritage clientele a holistic approach to health that enables you to take control and invest in your fitness and wellbeing.